Or: Gotta pop down to the photo lab, pick up an exhibition.

David Horvitz wants to make “something that is personal to the viewer”. In this case, the something is called “For a Brief Time Only at a Location Near You” (–> Link) and the something is part of my small but ever growing collection. I was stumbled over this item by Christian Schwarm right in the middle of a discussion of new or even alternative concepts for galleries and the apparatus that is the art market in general.

David Horvitz is one of the curators of the show. And he makes it extremely difficult for me not to make this post to be entirely about him, since he is an artist whose work I find extremely interesting. (–> Link) <cut back to “For a Brief Time Only …>  Alongside David, there is Mylinh Trieu Nguyen, the other part of ASDF, which „is a designer/ artist collaboration.“ David does the „curating, conceptualizing and writing, and Mylinh does all the design and production work“.

For “For a Brief Time Only …”, David and Mylinh collected and curated the work of 24 artists who readily agreed to have their work printed in 4×6 inches on standard photographic paper. At any shop near you that accepts file upload and in-store photo-pick up & payment.

So it’s not only affordable but also extremely convenient to visit. “Infiltrating their (i.e. mostly major American drug-stores) spaces with our game” is one of the purposes of this exhibition.

It could also be seen as a sympathetic elbow, nudging the rib cage of the established functionaries of the art market (artists, galleries, auction houses and collectors alike). Which is what I like most about it.

The above is the index photo, one of three “organisational” slides. The other two are a list of artists and artwork titles and the third is a letter to the person operating the image printing machine, ensuring the staff that everything is alright.

The twenty-four artists featured in the exhibition are: Ken Ehrlich, John Sisley, Martin John Callanan, Miranda Lichtenstein, Lucky Dragons, eteam, Jim Skuldt, Mira O’Brien, Joshua Kit Clayton, Matt Keegan, Emily Mast, Brian Kennon, Lukas Geronimas, Amy Lam, Paul Pieroni, Moyra Davey, Graham Parker, Paul Branca, Penelope Umbrico, Lucy Raven, Bik Van der Pol, Emilie Halpern, Tim Ridlen, and Vlatka Horvat.

Of course, it’s not a limited edition or even unique works, at the time of writing over 300 units have been ordered. Still, the concept is well worth supporting and owning. I’m wondering how to present it at home. In a flip-book? Individually framed? All in one frame? So many options …

If you want to see the show, you can do so until December 4th. Just visit www.asdfmakes.com (–> link) to make the necessary arrangements.

If you don’t live in the USA or UK but are registered at Independent Collectors, just look for a collector from these countries and ask for assistance. Or if you’re visiting art basel miami beach, you could probably order it for pick up there …

PS: Of course I bought one of David’s own works. He thought about me for a minute. Which is definitely the most personal artwork I own (apart from the patina painting by Karin Sander, maybe). I thank Christian, for shoving me in the right direction to discover David’s work before he did.

Images provided by ASDF.

This entry was posted on Wednesday, November 26th, 2008 at 5:05 pm and is filed under Purchase Report.